The Cream City Music Story


Our story - Cream City Music was founded in early in the summer of 1999. We began our existence in a spare bedroom of a home as one of the earliest sellers of used guitars and gear on eBay. After the tireless efforts of our founders and years of buying, selling, and trading gear all throughout the world, we opened our first retail location in Milwaukee's historic Bayview neighborhood. The Cream City in our name is a moniker for Milwaukee that dates back to the 19th century when many buildings in the area were erected using a cream colored brick. Much like a great American success story within a short five years we found that we had outgrown our original location and sought out the perfect place to build a musician's paradise for our friends and clients. In the fall of 2006 we packed up all of our gear and moved into a gorgeous mid-century style building and shaped it into one of the premier destinations for guitar & bass players throughout the United States. Our gorgeous 6000 square foot showroom features over one thousand new, used, and vintage musical instruments, amps, and effects for you to enjoy. We believe in a warm and down-home experience where we encourage you to play and explore to your heart's content. We've built this paradise for you.

Our staff - We're staffed by some of the finest music professionals in the business. We focus on specialization and have exceptional team members who each have their area of knowledge to share with you so that we can help you find the gear that brings out the very best in your creative expression. We're not a faceless online guitar warehouse shipping you cookie-cutter products and a manufactured experience. We are a team of fifteen good guys who want to offer you some of the best deals on gear you'll find and a level of customer service that is second to no one. We are committed to making every experience with us an exceptional one.

We want to earn your business -  We want to hear from you. You can reach out to us with any questions you have and get real person to person communication in whatever form that best suits you. You can call us toll free at 800-800-0087 for an in-hand description of any instrument we have in stock. You can also live chat with us direct from your desktop computer or mobile device and get the instantaneous answers on everything that we carry in-store. You can also send us a traditional email at and we will respond same day during business hours or by the next business day if it is after hours. We are your total resource when it comes to all things musical gear and we're here to help!