Guitars, Basses, Amps & Effects since 1999

Cream City Music is a world class guitar shop located in Brookfield, Wisconsin. For over 20 years, we have been serving musicians and guitar lovers worldwide as a premier authority on everything related to fretted instruments. We carry over 1000 new, used, and vintage instruments, amps, & effects in stock daily in our massive retail showroom. We're here to help you find the tools you need to unlock your creative potential.

The Latest: Fender Player Plus

The Latest: Rainger FX Echo X V2

Rainger FX's Echo X V2 is the world's first gated delay pedal, allowing players to manipulate time and space like never before. Whether you're looking for stuttered echoes, runaway feedback, or anything in between, this pedal has a wealth of sounds on tap.

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Sell & Trade

Looking to clear some space or to make room for something special to add to your collection? Sell us your old gear or trade it in towards your dream gear!

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Vintage & Used

Cream City Music is known around the world for its ever-changing selection of vintage and used guitars, basses, effects, and amplifiers.

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Play Now, Pay Later

At Cream City Music, we understand that you need to fit your gear purchases into your budget. Explore our three flexible financing options.

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Signature Setup

When you buy your fretted instrument from Cream City Music, you're treated to our famous 60-Point Signature Setup so your new guitar arrives ready to play.

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Price Match Guarantee

If you find a lower advertised price on the same new product from an authorized U.S. dealer within 45 days of purchase, we'll match it.

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Visit our Milwaukee Showroom

The Cream City Music experience begins in our retail showroom, and it's the heart of our business…

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Visit our Milwaukee Showroom